All of Sweden’s provinces have a symbolic flower associated with the region’s natural environment. Each flower carries its own history and symbolism, deeply rooted in local culture and tradition. The series consists of 25 unique designs – one for each province – where every motif is a tribute to the region’s distinctive character. At the same time, the entire collection is united by a cohesive design language that reflects the vibrant beauty of Swedish nature. The characteristic features of the different flowers – from the delicate elegance of the twinflower to the flowing form of the harebell – are highlighted through composition and color choices that evoke the Nordic and colorful landscape.

The designs first come to life on exclusive wool and silk scarves, where the soft material creates an exciting interplay with the intricate patterns. You will also find the designs on home decor and beautiful household items.